About Us

Newvelle by Newkirk was founded by Gwendolyn Poe-Newkirk in York, Pennsylvania, to help women express confidence and independence through fashion.

I believe personal style is a way to show who you are and how you want to move through the world. My vision for Newvelle is a place where women can find clothing that speaks to their individuality—from everyday outfits to pieces for a special occasion.

Thank you for being part of this journey.

Own your power. Wear your story.

— Gwendolyn Poe-Newkirk, Founder

  • Timeless Style for Every Woman

  • Our Passion — Your Confidence

    We are a team dedicated to helping women feel confident and beautiful every day. By blending timeless designs with modern trends, we create pieces that celebrate individuality, elegance, and effortless style.

  • Fashion with Purpose

    Our goal is to make style simple, inspiring, and accessible. Every piece is thoughtfully designed to fit seamlessly into your wardrobe—helping you express yourself with confidence, wherever life takes you.

Why Choose Us?

Style is more than what you wear—it’s how you express yourself. We bring you thoughtfully curated pieces that combine elegance, comfort, and modern trends. Here’s why women love shopping with us:

  • Premium Quality Fabrics: Carefully selected materials that feel as good as they look.
  • Trend-Driven Designs: Stay ahead with styles inspired by the latest fashion trends.
  • Flattering Fits: Designed to complement every body type with confidence.
  • Timeless & Versatile: Pieces you can wear from day to night, season after season.
  • Customer-First Experience: Personalized support to help you find your perfect look.

Need Help Finding Your Perfect Look?

From sizing to styling, we’re here to make your shopping experience easy and enjoyable. Let us help you find pieces you’ll love.